Four of our current/recent clients that have established market traction and are realizing message-market fit from our work with them are now plotting next steps to activate their category and their positioning into the larger market.
Driven by their need to increase awareness among a larger group of prospects (plus some pressure from the board), and after realizing the limits of demand gen, content, and SEO-driven thought leadership, PR ultimately comes up as a relatively cost-effective alternative to paid media campaigns. This is brand-level thinking (which is why we’re talking about it).
In this episode of The SaaS Brand Strategy Show, Mike and Dustin dive into the top 6 FAQs they receive about PR, including:
Why hire PR?
And, much more, including some memory-lane tales on how we got Backcountry.com into The Wall St. Journal, Forbes, and others.
To read the full article on the topic, go to https://www.drmg.co/blog/is-it-pr-time-yet
-DRMG
