As a startup, how can you effectively communicate your position through messaging? In the recent episode of Ultimate Global Podcast, we were joined by David Miller (Co-Founder of Red Basket) to discuss on this.
He is working with co-founders to build a message house; encompassing their Vision, Mission, their messages, proof to support the key messages, their key claim and customer testimonials. David highlighted on the importance of Objection Handling using “Proof to support”.
