It's that time of year again. March Madness is in full effect and despite all the ads you may not have noticed. The diehard college fans will always be into it but the casuals can check out. Wait for the championship game and hope that it's good. Why? What has changed in our consumption of college basketball?
Hint: It's not the kids getting paid, because as we continually discover they always got paid but had a cap dictated by coaches and shoe companies.
The way that we consume content has changed and thus our perception of March Madness with it.
