Today we have the Global VP of Adidas web3 studio, Erika Wykes-Sneyd. As an expert in marketing across fintech, accelerated tech, gaming, sports, and advertising along with her passion for emerging culture, she has led adidas into “The New Age of Originality”. That 3 year vision began with Into the Metaverse, impressing many in and outside the space with their strategic entrance into the web3. Now she’s here to discuss their next frontier - Virtual Gear, the 16-piece limited edition collection of NFT digital wearables.
Timecodes:
0:00 - Intro
3:37 - Alpha on upcoming Adidas wearables
5:52 - Addressing logistical challenges Adidas has faced
8:11 - How Erika championed blockchain within Adidas
15:13 - The biggest risks Adidas took
19:03 - How to shift the internal mindset of a big brand to embrace web3
24:52 - What’s the biggest learning from Adidas’s perspective
29:22 - How focusing on community augments sustainability
37:28 - Virtual Gear key takeaways
57:33 - Fave NFT
