The SWOT tool is simple and easy to use. It gives a good summary of strengths and weaknesses, market opportunities, and external threats. There is just one problem. The tool is not action-driven to help teams move from strategy to implementation. SWOT has been around for decades, and it needs an upgrade to support our execution efforts and complex challenges. Just because you use it, doesn’t mean it’s good enough.
In this episode of ODD Owtcomes, we will talk about how we overcame traps and found surprising insights. This is the Meta-SWOT story, a new way to get good insights and act with confidence that you are on the right path to success.
