Nowadays, it is prevalent that companies communicate their sustainability and CSR strategies and their contributions to society. But how do consumers respond to these claims on sustainability and social issues? What challenges does sustainability communication bring? What is crucial for good communication? And what hot topics does the future bring? Professor Laura Marie Edinger-Schons discussed these questions with Professor Sankar Sen, Lawrence and Carol Zicklin Chair in Corporate Integrity and Governance, and Professor of Marketing at Baruch College/City University of New York. Furthermore, Sankar shares some information and anecdotes on his pathway from traditional consumer psychology to sustainability and CSR topics and his favorite research projects. Lastly, he stresses the importance of good theoretical frameworks in research if junior researchers want to make a unique contribution to the literature.
