Influencer marketing is a form of digital marketing that enables businesses to collaborate with individuals who have a following for increased brand exposure. Marketers of companies often ask a person with a large following to publish social media content that promotes their products or services.
Although, an excellent strategy, influencer marketing is still new and upcoming, and with this comes the possibility of frequent blunders. In this episode, I shall be talking about one such blunder committed by a highly popular influencer promoting a series of one of the leading brands of mobile phones.
I hope you enjoy this episode.
