• A name touches the very essence of one's being, whereas light has nothing of the source of light.
• The superior quality of light is revelation, whereas the greatness of a name is it's connection to the essence.
• Name is a הארה קדומה - ray that has a essential source, light is הארה המתפשטת - ray that is only a external glimmer of its source.
• In Godliness: light is the אור הקו, and the name refers to אותיות הרשימו.
• When one calls God's name you draw down from His essence, as long as you have כוונה - deep feeling in this calling.
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