The contemplation to produce fear seems to be the same as that which produces love - focusing on the exalted essence of God, just that the focus is a little different: Fear - the exalted essence of God; Love - His essence is above internal investment in worlds | Deeper awe of God is aroused by contemplating how the essence of God is found everywhere in a revealed way, even in this physical world | Any feeling of love and desire to leave the worlds means that you're still far from God, when you're right next to the king himself, there's no desire, just self abnegation | 'Ratzo' (רצוא) comes from 'binah', 'shov' (שוב) from 'chochma' • Link to view this page of the maamar: www.hebrewbooks.org/pdfpager.aspx?req=31640&st=&pgnum=61 •
