In this episode, Chris interviews Amy Wald, founder of GreenLUX and host of the Sustainable Hospitality podcast. Amy discusses her background, the founding of GreenLUX, and the critical role her consultancy plays in promoting sustainable practices within the hospitality and tourism industry. Topics include the importance of sustainability certifications, practical steps for implementing sustainable practices, and the growing traveler demand for eco-friendly accommodations. Amy also highlights the importance of effective storytelling in sustainability marketing and discusses trends such as wellness integration and nature-based solutions. Additionally, she shares insights on how even small businesses can start their sustainability journey. Finally, Amy offers personal advice for continuous learning and professional growth.00:00 Introduction and Guest Welcome00:52 Amy Wald's Background and GreenLUX01:56 Sustainable Hospitality Trends04:36 GreenLux's Approach to Sustainability09:54 Practical Tips for Small Businesses12:28 Storytelling and Marketing Strategies15:25 BWH Hotels' Sustainability Commitment18:01 Future Trends in Sustainability25:22 Advice and Personal Insights28:46 Conclusion and Contact Information
