This week Kaya Yurieff, a Creator Economy Reporter for The Information, joins Alessandro Bogliari, host of the podcast and CEO & Co-Founder of The Influencer Marketing Factory for an episode of The Influence Factor.
The two discuss what it's like to be a creator economy reporter, how to keep up with the ever-evolving industry news, what stands out to a reporter when featuring startups and creators, and so much more!
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Show Notes:
(1:08) - Kaya’s career background
(2:27) - Creator coverage topics
(3:22) - How Kaya prioritizes what news to feature
(5:12) - Morning routine
(7:15) - Do’s and don’ts of outreach pitches
(10:26) - Shift in sharing across social media platforms
(13:47) - Community versus an audience for a creator
(18:38) - Myths revolving around the Creator Economy and Kaya’s role
(21:47) - Initial data on private companies in the Creator Economy
(26:26) - Other resources of interest for Kaya
(28:42) - Untapped markets within the Creator ecosystem
(30:58) - How will platforms tackle burn out
(33:04) - How to get in touch and follow Kaya
