In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Victoria Hutchins, a content creator focused on yoga, mindfulness, and poetry.
Victoria shares her journey to building a successful online presence, emphasizing authenticity and vulnerability. She discusses her mission to connect practitioners with their bodies, breath, and intentions, her achievements like writing a book and hosting a yoga retreat, and her monetization strategies, including a subscription-based yoga app and brand partnerships.
Victoria also offers advice on maintaining balance, staying motivated, and cultivating a presence as a content creator.
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Show Notes:
(01:20) - Introduction to Victoria
(04:35) - Transitioning to a full-time creator
(06:40) - Building a community
(07:55) - Cross-posting and audience engagement
(10:00) - Monetization strategies
(13:59) - Hosting yoga retreats
(15:45) - Staying motivated as a creator
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