In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Justin Moore, founder of Creator Wizard.
They discuss sponsorship coaching for creators, the evolution of YouTube, and strategies for pitching to sponsors.
Justin also highlights the importance of focusing on sponsor objectives, avoiding media kits in cold pitches, and understanding key aspects like deliverables and usage rights.
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Show Notes:
(00:35) - Introduction to Justin
(02:50) - Creator differences over the years
(06:04) - Approaching dream sponsors
(11:20) - Effective communication in pitching
(14:45) - DUE rule
(18:20) - Sponsor magnet book release
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