In this week's episode, Alessandro Bogliari, the CEO and Co-Founder of The Influencer Marketing Factory and the podcast's host, has an engaging conversation with Adrienne Lahens, who serves as TikTok's Global Head of Operations, and Sofia Hernandez, the Global Head of Business Marketing at TikTok. These three influential experts explore the intricate relationship between culture, attention, analytics, successful case studies, and creator-led marketing in today's digital realm.
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Show Notes:
(00:57) - Who is Adrienne?
(02:43) - Who is Sofia?
(04:00) - Shifts across the Creator Economy
(11:13) - Navigating the sales funnel
(16:06) - Significance of resonance and relevance
(22:08) - Professionals sharing their experiences
(29:05) - Exploring TikTok's sound component
(34:08) - Creator-led strategy
(36:57) - Creative codes
