In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, converses with Jackie Pimentel, Meta's Senior Director of Creators, Reels, and Threads.
Their conversation delves into the evolving landscape of small businesses and creators, emphasizing the significance of authenticity, behind-the-scenes content, and audience engagement via messaging.
Additionally, they explore the utilization of threads and the achievements of brands and creators on Instagram and Facebook. The discussion underscores the importance of long-term collaborations, the significance of nano creators, and the expansion of the creator economy.
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Show Notes:
(01:20) - Jackie's mission, accomplishments, and purpose
(05:00) - Changes in small businesses and creators
(07:25) - The power of videos and behind-the-scenes content
(12:18) - Supporting small businesses and creators on Meta
(16:08) - Launch of Threads and the interaction model
(20:29) - Success stories on Instagram and Facebook
(24:20) - Exciting developments in the Creator Economy
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