In the latest episode of The Influence Factor, Coco Mocoe a marketing trend predictor and full-time creator, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. They discuss various topics related to the Creator Economy and social media, including Coco's background, challenges as a full-time creator, insights into live streaming and content quality, and predictions for the future of platforms like YouTube, TikTok, and Instagram.
Coco emphasizes the importance of consistency for creators and shares insights on content consumption trends. She concludes with predictions for the rise of long-form content and competition among social media platforms.
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Show Notes:
01:00 - Introduction and background of Coco
05:00 - Transitioning to full-time creator
06:20 - Challenges of being a creator
07:55 - The future of live streaming
11:55 - Tiktokkers to follow
13:05 - Breaking through the noise as a creator
15:39 - Researching and making predictions
17:56 - TikTok fatigue and long-form content
20:00 - Connecting with Coco Mocoe
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