In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, is joined by Keith Bendes, VP of Strategy at Linqia, to discuss key aspects of influencer marketing.
They cover the roles of media and advertising in campaigns, the importance of annual planning for enterprises, and the impactful nature of influencer content. Keith highlights differences between content creators and influencers, content design challenges, and ongoing terminology debates in the industry.
He also shares his excitement about the future of social commerce and the expanding integration of social content beyond platforms.
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Show Notes:
(00:27) - Keith's mission, achievements, and passion
(03:10) - Role of media and advertising
(04:54) - Annual planning for advertising and media strategy
(06:05) - Rise of evergreen content
(07:56) - Paid media principles versus organic
(10:09) - Content creators vs influencers
(11:54) - Output of content style
(15:07) - Social content leaving social platforms
(16:39) - Future of social commerce
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