In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Charles Duhigg, a writer at The New Yorker and an esteemed author. Together, they explore topics on communication, marketing, and the art of crafting impactful messages.
The discussion unfolds insights into Charles' unique writing approach for The New Yorker, delves into the nuances distinguishing effective communication from common mistakes, explores key takeaways from his book 'Supercommunicators,' emphasizes the importance of authenticity, and opens a window into Charles' perspective on the role of AI in communication.
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Show Notes:
(00:53) - Charles' daily routine as a writer for The New Yorker and author
(02:32) - Writing books vs. articles
(03:14) - Target audience for 'Supercommunicators'
(04:02) - Creating resonant messaging
(06:10) - Matching conversations for effective communication
(08:30) - The importance of authenticity
(13:30) - The role of AI in communication
(18:20) - Unique insights into 'Supercommunicators'
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