Cherie R. Cohen is a seasoned media and sports executive currently serving as Global Chief Revenue Officer at X Games. She joined the organization in 2025 as it embarks on evolving into a year‑round international action‑sports league. Prior to X Games, Cherie spent five years as CRO at the World Surf League, where she significantly diversified sponsorships—bringing in brands like Red Bull, Lexus, Neutrogena, Chase, Samsung Electronics, Corona, Apple—and forged partnerships with tourism agencies to grow new revenue streams Earlier in her career, she held key sales and revenue roles at ESPN, NBCUniversal, and Paramount Pictures, managing major events such as Monday Night Football, Super Bowl, the International Olympic Committee – IOC, National Basketball Association (NBA) Finals, and X‑Games .
