Jo is perpetually bored with the status quo, she's a visionary leader at the forefront of transforming the future of work through generative AI & the agentic future. After a successful tenure as CEO of Burns Group—where she drove significant growth & participated in the company's acquisition by a leading agency—she redirected her passion and expertise to redefine organizational transformation across industries. She employs a future-back approach, partnering with companies to reimagine every workstream & workplace, not just for efficiency but to envision entirely new ways of working, with a particular focus on marketing, advertising & insight.