Michael Nyman has made a career by being on the leading edge of marketing trends. With this latest venture he has created another new go to market strategy. Nyman, the former long time PMK*BNC Co-Chairman & CEO, has now launched Acceleration, a new investment vehicle & advisory firm.
With Acceleration, Nyman will be developing a new go-to market business approach with a series of strategic and complementary acquisitions and build outs aimed at providing a unique collective of specialized agencies, designed to help clients move quickly and efficiently with their branding, marketing and media decisions.
Nyman, a 30-year veteran, started his own firm, Bragman Nyman Cafarelli (along with founder Howard Bragman and co-founder Brad Cafarelli) in 1991, before selling it to Interpublic Group of Companies (IPG:NYSE) in the fall of 2000, and leading the firm through its transition to a public company and subsequent expansion. In the fall of 2009, Nyman was asked to lead the merger combining the talent powerhouse of PMK with BNC’s established leadership in not only communications, but also marketing services and expertise in merging brands with entertainment. Within five years PMK*BNC had doubled its revenue and built up to 300 employees representing nearly 1,000 entertainment and Fortune 500 clients.
For more than two decades of work with BNC and PMK*BNC, Nyman has architected and contributed to numerous award-winning campaigns and/or counseled clients, including Samsung, Pepsi, American Express, Avon and BeatsbyDre to Product(Red), Jordan Brand (Nike), The Television Academy (Emmys), Shonda Rhimes, JC Penny, The Academy of Country Music (ACM’s), Warner Bros, Digital Networks Group and Condé Nast.
Nyman has served on multiple boards over the past two decades. Currently he is the Chairman of the California Film Commission, serves on the Board of Governors at Cedars-Sinai and the Board of Councilors for USC’s Annenberg School of Communications and Journalism.
