Tamara Francious is CEO and co‑founder of The XP Agency, an award‑winning experiential and multicultural marketing firm based in New York. Since launching the company in 2016, she has led the agency’s growth, championing immersive, culturally resonant activations for clients like Netflix, Coca‑Cola, Procter & Gamble, Ghirardelli, and Aflac
Under her leadership, The XP Agency earned a spot on Inc.’s 2023 Northeast Regionals list (#79) for its innovative brand experiences inc.com.
Tamara draws on over 20 years of experience in entertainment and marketing to bridge real-world events with virtual and digital storytelling, crafting campaigns that deeply engage multicultural audiences blackenterprise.com. A respected voice in the industry, she’s been recognized among BizBash’s 2025 “Industry Innovators” alongside co-founder Adolfo Vasquez
