It is important for entrepreneurs to understand their target audience and tailor their messaging and approach to effectively communicate with them. Focusing on the buyer's journey and identifying ways to help them succeed can help to build trust and establish a stronger connection with potential customers. This can ultimately lead to more opportunities and potential sales.
My guest on this episode, Lois Gray, helps us break it all down and gives us some points to pay attention to as we move through the buyer's journey with our prospects and how to talk to our exact avatars.
About Lois: Lois Gray is a Certified Management Consultant with over three decades of experience providing business advisory services to small business owners, helping innovative high-growth companies to develop their businesses in the areas of technology commercialization planning, business development, marketing and communications, and fundraising.
Connect with Lois on LinkedIn and on the web at https://loisgraycoaching.com/
