How would you define "mindset?" Would you be looking at the word as "being present" or as "how would you view any type of situation that you may find yourself in?"
For my guest this week, former NBC's "The Apprentice" Dan Brody, he views mindset as the latter and uses an example of a shoe company that sends two of its executives out to a market to determine whether they should attempt to grow there or not. One executive sees the glass as half-empty and says that nobody is wearing running shoes and why bother? The other says, nobody is wearing running shoes and it's an incredible opportunity!
Depending on how you are viewing a situation will make a huge impact on the way that you go about figuring out what you want to do and how you can succeed or not in business, as in life.
About Dan: Daniel Brody is an experienced and effective marketing pioneer, with a unique understanding of the value being added through compelling digital media. He is an accomplished C-Suite manager of broadcast digital campaigns that have built calculable brand awareness and sales. Dan is also himself, a seasoned filmmaker with International Film Festival selections and he understands first hand, that effective communication with consumers, speaks directly to the bottom line.
As a founding partner of the digital platform Farbinder, Dan has witnessed the irrefutable power and effectiveness of merging a digital video message with a well-executed digital media advertising campaign. The confluence of artful messaging and science-based analytics, offers smart business owners an undeniable advantage in reaching their ideal consumer, in the right venue at the right time and with the right message.
Dan has also taught an extensive evergreen course on how to identify the right franchise business opportunity to over 1,800 enrolled students (and counting) as well as spoken before numerous audiences to share insight into developing a motivating business culture with best practices.
Connect with Dan on LinkedIn, YouTube, or visit him on the web at https://www.emometricmedia.com/
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