Some entrepreneurs believe that all that is necessary to succeed is putting a product out on the market and that miraculously, people will buy it.
The truth is there are many more steps needed to ensure that your product or service will be desired by the marketplace.
In this episode, I talk with David Fradin from Spice Catalyst about the keys to product success - from topics like how to use the right strategies to market your product or service to having an understanding of what the market is telling you and when to listen to outside ideas instead of internal departments as Kodak did when it canned its digital film department!
About David: David Fradin was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market and later became the Apple /// Business Unit Manager at the same level as Steve Jobs. He is the author of "Building Insanely Great Products," "Organizing and Managing Insanely Great Products," and the Wiley published "Successful Product Design and Management" all available now on Amazon. He has trained companies such as Cisco on these topics worldwide. His mission is to help products succeed.
Connect with David on Facebook, LinkedIn and on the web at https://www.spicecatalyst.com
