In this episode I'm talking about the logevity and versatility of blog content. You'll want to start blogging, if you're not already, after you hear this. If you are already blogging I also have some tips for you in how to write about searchable topics, and repurpose your blog into countless pieces of content to reach more people online.
Now, a quick Google search on any topic will like yield results that include blog posts from various websites. You don't have to be a major player either to have your blogs rank in Google. Anyone can have their blogs showing up in Google. What's more is blogs have a long shelf life, a very long shelf life. I have done searches on Google and some of the top results were blogs from over five years ago. Five-year-old blog content still getting traction.
As businesses we often put a lot of effort into creating content to bring awareness to our brand online. And we often put a lot of that effort into social media (as you should!) but the content has a very short shelf life and you do not own the platform. With blogging you own it and you can have people reading it for years to come.
Need more reasons you should be blogging? Well, I've got 7!
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