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A  ‘Brand’ is the identity of a company and its services. A ‘brand’ shapes  people’s perception of the company, its products or individuals. Every  brand has a different identity which creates a competitive edge over  others who are in the same industry. A brand is capable of making a  great change. It is what makes you stand out and make an impact among  consumers. It takes years to build a brand and trust among people. Know  more in the blog and create something powerful with us here at  Niche.#ThinkWithNiche