Join me in this episode as I chat with Mike Seaman, CEO of Racoon Media Group, and their sustainability partner, Charlie Cotton. Mike shares the inspiring journey of the National Running Show, which has grown to 42 staff and 17 exhibitions across the UK and US since its start in 2018.
We discuss the importance of connecting passionate communities, combining work with purpose, and their commitment to responsible growth. Mike and Charlie dive into their sustainability journey, from realising the need to care for the planet to developing a meaningful strategy with transparency and accountability. They break down the challenge of carbon reduction into manageable parts, focusing on changing behaviours before resorting to carbon offsetting.
We explore the hurdles they faced in data collection and measuring environmental impact, the success of initiatives to encourage sustainable travel, and the importance of a continuous improvement mindset.
Mike emphasises the value of hiring experts, staying open to learning, and engaging the community to foster collective responsibility.If you're in the events industry, you'll find inspiration and actionable steps in this discussion.
Tune in to learn more about making impactful changes in your own events!
