Snail mail isn't dead, but it has to be used effectively.
I sat down and chatted with Nanci Garnand, a CRM and real estate specialist about a not-so-funny experience she recently had with snail mail marketing. Nanci has been a real estate agent for years and used postcards to generate leads for her business. Now she's added the power of a CRM landing page to take the paper marketing to the internet via a QR code. But what happens when you forget the QR code? Well, as Nanci shares, your postcard is just trash can fodder. Landing pages help give you a chance to capture potential customers right at the moment they are ready. With a QR code, you increase the chance of a connection because you can set it to send out valuable information like an ebook automatically. Take a page from Nanci's experience and make sure that you add a bit of technology to your snail mail, just don't leave off the code!
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