The first step to customer-centricity is a customer-base audit. Join Phillip as he interviews book co-author, Peter Fader, on how to analyze the actual customers generating the numbers on financial statements.
Peter Fader is founder of analytics and research firm, Theta, as well as a leading professor of marketing at The Wharton School of Business (University of Pennsylvania). The book he co-authored starts business leaders on the path toward really getting to understand your customers’ buying behavior as well as the health of your overall customer base.
Get The Customer-Base Audit: Wharton School Press
Explore Theta: https://thetaclv.com
Learn more about Sol Insights: solinsights.com
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Connect w/ Phillip on LinkedIn: @phillipscroggin
