Welcome to the Own Genius Podcast, where we dive into the intricacies of building businesses, growing brands, and owning your genius. In this episode, Attorney Murray breaks down the legal side of Grinch-themed photo shoots. She explains that using the Grinch name or character in photo shoot promotions is a violation of Dr. Seuss Enterprises' trademark rights. She also highlights the importance of trademark classes and how they determine the scope of protection.
Additionally, Attorney Murray delves into copyright protection for distinctive characters and the need for permission to use copyrighted characters. She emphasizes the revenue-generating potential of collaborations and licensing agreements.
Today’s episode discusses:
Trademark classes determine the scope of protection for a trademark.
Distinctive characters are protected by copyright, and permission is required to use them.
Collaborations and licensing agreements can be lucrative for intellectual property owners.
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