Protecting Your Genius.
Everywhere I turn, business owners are talking about trademarks and staking their claims. No entrepreneur wants the goodwill of their company to be siphoned by someone using their trademark or something similar to their brand.
Trademarks allow the owner to create their unique position in what is usually a crowded market and protect their brand against infringement or consumer confusion. But what is it really protecting?
Listen as I explain what trademarks really protect. Hint, it's not just your name or logo.
Let's continue the conversation over in the Genius Lounge. Let me know what you thought of the episode and any questions you have.
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