I recently read an article theFashionlaw.com sharing the American Apparel & Footwear Association believes that the e-commerce retail giant is not consistently doing enough to fight fakes. Members of the AAFA include Calvin Klein, Jimmy Choo, Marc Jacobs, Ralph Lauren and others. As a result of Amazon’s inconsistent handling of copyright and trademark infringement claims the association is requesting that some of Amazon’s international sites be added to the U.S. Trade Representative’s Black List. The list aka Notorious Markets is an annual list which reviews both offline and online businesses that are known for infringing on the intellectual property rights of American companies on a worldwide basis.
Top 3 takeaways
1. The person who creates the work owns the copyright to it unless they are an employee during the work in the scope of their employment
2. If something looks too good to be true, it's probably fake. Check the reviews and carefully look at the product description.
3. As a business owner, you do have resources available to you to enforce your intellectual property rights.
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