Joe Wicks’ Killer Bar documentary made headlines for exposing the dangers of ultra-processed foods — but did it tell the full story?
In this episode, I break down the big claims from the show one by one, separating fear from fact.
We’ll talk about what’s true, what’s misleading, and why scaring people about food rarely leads to lasting change.
You’ll learn:
The real link between ultra-processed foods and poor health (and what the data actually shows)
Why additives like sweeteners and emulsifiers aren’t the villains they’re made out to be
How to spot “health halo” marketing that manipulates your food choices
And most importantly — how to build awareness, confidence, and balance without fear or guilt
If you’re tired of extremes and just want to understand how to eat well in the real world, this one’s for you.
Listen now — and discover why empowerment, not fear, creates lasting change.
