European sport is world-renowned for its prestige and tradition.
European sportstech is “old school and cautious”, which is a positive, that helps refine and sharpen decision-making, according to Sam Westberg.
Sam is CEO of LaSource- a B2B sportstech agency based in Paris, helping to shape the future of sport and entertainment.
Sam is clever, modest and speaks his mind- giving us a great insight into the state of sportstech in Europe.
