Gen Z (those born after 1996) are the first cohort of true digital natives, and are fast becoming one of the most influential age demographics.
Forbes reports Gen Z purchasing power to be US$360 billion, and Brisbane 2032 Olympics Minister Sterling Hinchcliffe says he wants Gen Z advisors to help shape and organise the Games.
Winning Gen Z is crucial to the future of any sport.
Today we find out how it can be done, with Gen Z’r Justin Moskowitz- who is a US Game Developer and Sports Marketing College student at Syracuse University in New York.
