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Okay, so then what they also say is that it helps you find more converting customers and that's also very important and it's not only just about throwing money at Google and get zero in return you actually get conversions we run Performance Max a lot in every account and we find that this works wonderfully well. So you customize the goals that matter to your business and maximize conversions or conversion value. So it can run on both target ROAS and target CPA allowed you to engage customers across all of Google's channels.
So this is the beauty of this campaign that you can literally target the top of the funnel middle of the funnel and the bottom of the funnel traffic at all stages in that sales cycle or to the part of the conversion you can hit them wherever your audience goes or your prospect goes Search, Display, Video, YouTube. You can hit them just with a single campaign that is the beauty of it. And with Google's real-time understanding of consumer intense and preferences paired with your input using audience signals Performance Max can unlock new customer segments you may not have expected and you are going to reach people you would never thought you would be able to reach. And you have the input you can set up the audience signals you know you can target your competitors, you can target certain brands, you can target by keywords, you can target by what type of URLs and Apps your audience uses or goes to all of this can be used just with one campaign and then you drive even more value so it's data-driven attribution across channels optimizes for the most incremental touchpoints that drive customers to conversions so we keep pushing them further down the sales funnel by hitting them at these various touchpoints and I believe this is one of the most powerful campaign type when it comes to AI and machine learning PMax is the it's like campaign Google Ads on steroids literally.
Machine learning models are used to make more accurate predictions about which ads, audiences and creative combinations perform the best for you. As I said it's going to rotate the ads or the image with the text, headline, description or the video see which one works the best. Then you acquire rich insights as well with reporting. This can help you understand which creatives are impacting your performance and help you optimize campaign creatives to drive ROI. And new insights such as rising search trends can also help you understand changes in performance and inform your broader business strategy.
