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Google have just confirmed that they are going to continue with the standard shopping campaigns and they're not going to stop them. So, what they've announced is standard shopping campaigns will remain in Google Ads for the foreseeable future. However, smart shopping are going away. And will transition into performance max later on between July and September. So any smart shopping which you may be running. They are going into performance max. And here's a little table which is courtesy of manual. And it shows you what you can and cannot do in smart shopping and standard.
So well let's quickly go through it. To refresh our memory as to what these campaigns can do suppose maximize conversion value bid strategy, smart shopping yes, standard no, can be shown on the display network, smart shopping yes, standard shopping no, they only go on the Google page can be shown on Gmail and YouTube yes for smart shopping suppose campaign priorities this is the biggest one where I would like to think is the biggest difference between smart and standard shopping. Smart shopping you don't have any control over with regards to this whereas over here you can create the high top priority, medium priority and low priority or high priority, medium and low priority campaigns. Campaign structure for this.
Only in standard shopping. Allow you to create several groups of products. Yes, no. I suppose negative keywords against smart shopping does not give you anything whereas the Standard Shopping you can control quite a bit with using the negative keywords creatively. And you've got allows you to see search terms and supports ad schedule, supports bid adjustment, bid adjustments per audience, that's really important as well and also allow you to see a breakdown on the performance of as per the network.
