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How does performance max work for lead generation? it works wonderfully well for lead gen as well as for eCommerce` you just need to give it a bit of time let it run ideally you will need to test it or run it for about six weeks and see what happens and you will find that it is going to cannibalize all the other campaigns for sure it takes all credit for all the conversions everybody is getting the same results.
But at the end of the day if the performance of the account improves and it increases your conversions lower down your CPA increases your ROAS then just keep increasing your budget to performance max and keep scaling it so yes it does work wonderfully well, in fact, we as a business we run our performance max to our landing page for people to sign up to our master class. So it works wonderfully well.
