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How much should my business spend on Google Ads? Okay, How long is a piece of string? So, the simple answer to this is, as I said earlier on, you need to test. I don't know your situation whether you're starting a new campaign or you have been running campaigns before and you want to either go up or go down. If you are new, spend the amount of budget which you are comfortable to lose. Don't expect anything in return. And you say okay I've got this much money. I'm going to try to test it and see what happens. If I don't get anything I can live with it. But don't spend an amount which is going to really affect your business or your lifestyle.
What I mean by that is that you are unable to pay your mortgage or your rent or your expenses or and all that. Never do that. Only play safe. Spend the money, test it. If you start to get returns, you want to reach the breakeven point as quickly as possible because then it is self-funding. It's self-fulfilling. You don't need your cash flow will not get affected because it is paying for itself, right? You run ads, you get leads, you get customers, customers pay you, you get a profitable return on investment, you put more money in Google and you rinse and repeat.
That's what I would do. The question should be how quickly can I reach the breakeven point so that it doesn't affect me and once you get a profitable and a positive ROI budget should not come into question because as long as you can keep on servicing those leads or you've got enough stock to deliver to the customers you keep on scaling it because it's not affecting your cash flow at all so you what you want to do is to reach the break-even as quickly as possible and then keep on scaling.
