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My client is getting calls, but for irrelevant queries, although I target phrase match, the client said he needs relevant leads only instead of phrase go first of all to exact tighten the ad groups and the campaign, see what happens. Secondly, I would recommend that you use something like CallRail and track the calls, listen in, and you can also listen in to the calls in Google Ads as well. And then you can see what people are asking for and then you can start to tweak it.
But until you don't get the recording of the campaigns, you won't know what it is because what the client says is different to what you are doing. And this is a really good question. In fact, it's a great one. When they say relevant leads, what sometimes the client means is those who are close, they may be relevant. So if you're a dentist and somebody says, I'm looking for an emergency dentist, can you help? Oh, well, we are fully booked for the next two weeks.
That does not make that lead and irrelevant one or the person answering the phone call is not interested in helping the client or the prospect who is phoning them in. They're just giving them information, which is not helpful. Then you can say to your client, look, the person answering the call is not answering the questions people are looking for. They're not giving the pricing or whatever they are being asked. So you need to improve the person who's improved the quality of how the calls are answered.
So it does not mean that you are doing something wrong. It could be that they cannot close those calls to customers and then they're going to come back to you and say, well, we are losing money, we are not converting clients and so on. So try to listen in on the calls and see how good or bad the quality is and then you can decide how to tweak things around. Because if you are running campaigns and you are getting calls, then the phrase match might be, well, it probably is working, but listening to the calls, that's what I would recommend.
