The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
If you use Google Ads to drive traffic to your website, chances are you want to see whether clicks on your ad prompt a customer to buy something from your website or download an app. Watch this video to learn how to check conversions in your Google Ads account.
All right? Yesterday I got two sales. One from YouTube and another one from an email campaign for Labour Day promotion. But when I look into my Google Ad account, it's showing two conversions. How is this possible? Okay. Also, I look into the ads level. It's showing seven conversions. I've shared screenshots of the dashboard ad. Okay. I'm doing anything wrong or missing on something? Please share your thoughts. So that's just a screenshot of your two conversions you made. Okay. Then you have given I'll try and enlarge this a bit for everybody. Okay. I pretty much know what this is. So you're looking at all conversions data where you've got five and two equals seven. And then you got the conversions over here as two. I don't know what you've done. Okay, again, this is a very simple mistake which I have made also before. See, now you got three conversions over here. One is Purchases, one is Add to Cart and one big in checkout purchases you can see is the action. Over here is primary. Let me try and zoom in a bit.
That's a bit better. Find a bit more. All right. Okay. Yeah, that's a bit better. Purchase primary action. Correct. Two conversions. Then you got add to cart primary. As three conversions begin checkout secondary as two conversions. So three plus two, five plus two, seven. Google is recording these correctly. But what is not correct is this. Now I bet this is a Shopify website because when you connect the Shopify conversion tracking, the add to cart comes over here as primary. You need to make this a secondary because this is not a conversion. The conversion is just the first one, which is primary. So primary there's. Add to cart and begin checkout or any other or shipping info, whatever the steps are towards the part to that conversion, you got to keep it secondary.
So this is why you got seven conversions over here is because you've got two conversions and five as secondary conversions. So you need to change that first of all. And because you are looking at the all conversions column, there you go, that's showing seven, which is also correct, but then the conversions also is correct, which is two. Now you mentioned about one was by email. Without looking into it a bit deeper, I cannot make a suggestion as to why Google probably has seen that attribution because that may well have come through an ad and then they signed up for a coupon code or whatever. Then they came back to the website and converted. Or you may have sent an abandoned cart email, they clicked on it. Klaviyo is going to take that attribution and so is Google Ads. So not the end of the world. As long as the conversion tracking is working, it’s fine because Klaviyo will want to take that attribution as well as Google Ads.
