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What tools can we use for more customer intent keyword research? There is Spyfu as well SEM rush. There are loads and loads out there. We tend to just use the keyword planner, to be honest with you. But that's where all of these apps and software take the data from Google. That's where it originates.
So and also as long as you keep an eye on your search term queries. That's a gold mine as to what people are searching for. And any good ones you put in your campaigns. Any bad ones you put them as negatives. And that's how we keep on evolving our campaigns with more stuff.
