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Quality Score assesses whether or not your ads are valuable and appropriate. The higher the Quality Score, the more valuable and appropriate Google perceives your ad to be. Here’s more on that.
Hi Jomar, how can I improve my quality score? So quality score is based on three things your expected click-through rate. So improve the ad relevancy. As I said earlier on the ad, keyword must be on the ad so that will improve the relevancy. And then the third is the landing page experience. Very few people pay any attention to the landing page experience because whenever something needs to be blamed, it's got to be blamed on Google or the ads don't work or I'm getting clicks. Google is eating up my budget and not giving me conversions.
Well, if your landing page sucks, you don't have a good product, your pricing is way out. Whether it's too high or too low, you’ve got to make sure that everything is in working shape on your landing page. So if it's too expensive, people won't buy and if it's too cheap, people may not buy thinking oh, it's too good to be true. So make sure that you have got your pricing right. Look at your competitors. Don't just go for the cheap option. Be competitive, but add value. That's what we want to do. And the biggest way and the quickest way to add value and trust is the use of videos. I keep on going on about video ads and video marketing because it works. And this is why we keep doing this all the time.
