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What would you recommend for optimizing DSAs and DSAs are dynamic search ads and these are one of my favourite ones because if they are set up properly and optimize correctly they can really really scale your campaigns and get you impressions, clicks and conversions which you never thought before so here's my handful of optimizing tips so create dynamic search ad targeting groups rather than your user behaviour so you have got your targeting groups prebuilt in the DSA when you're trying to set up the campaign so do that.
Then you exclude traffic you don't want to be captured by your DSA campaign and this is particularly important for eCommerce stores. So any non what we call the non-money page or the non-transactional page right? where people are not buying anything so pages like blogs, privacy page, terms and conditions, contact, about you don't want them be indexed by the DSA campaign so you can exclude them as negatives.
Then only the product pages will be indexed so any kind of non-transactional or non-money page on your blog on your website put them up as a negative so you exclude them from that DSA campaign optimize your site so create compelling page titles, descriptions and keywords so that Google can read your page and it knows exactly what your page is all about.
Maximize results by combining DSA with auto bidding and RLSA and this is remarketing list for search ads. Very few people do this and know how to do this properly. So, you can get some great results by using smart bidding with your DSA campaign. And layer it with the RLSA onto the DSA and that's my top tips on how to optimize your dynamic search ads.
