The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
If 100,000 keywords with all details are given then what would be the three insights from those keywords to optimize the ads. Now I know you are from the Indian subcontinent because this one lakh means is hundred thousand. So that's why I have written hundred thousand over here for those of you who don't understand what one lakh means. Now it looks like this is a trick question or a question that is quite often asked in an interview. And if that is the case then you need to be confident in saying this to the interviewer 100,000 keywords is going to make you crazy.
I mean I've never run a campaign with so many keywords, to be honest with you. So it's impractical and that is the insight I would tell them. It's literally impractical. The three insights would be don't do it. That's the only thing. Unless and until it's a huge account and you got hundreds of campaigns then that could be something where you need to have a team to go after this account but it's not one person's job to go after that and to manage it and to optimize it would be impossible. You will need AdWords or Google Ads scripts and some kind of automation to handle such a volume of keywords. I'm sure accounts like Amazon will have millions of keywords.
In fact, not hundreds of thousands but that is on a completely different playing field. So, I can't give you any insight because I've not seen a thousand keywords in an account ever and obviously if you are running with these keywords then you will need to keep them separately so that the keyword is relevant to the ad. There's no way in the world you can have all of these keywords in one campaign or an ad group and then the ads are optimized and when you talk about optimizing the ads, it's the relevancy.
The keyword must be on the ad. You cannot hundred thousand keywords on the ad actually. So what I would recommend you do is either you go after some kind of bespoke automation or scripts to help you manage this volume of keywords. You will definitely need to know how to use the Google Ads Editor. Without that, it is literally impossible you will not be able to use this or to run with these.
