The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
How can we decrease our acquisition cost? There are lots of ways to decrease it, but is your current cost profitable or not? That's the first thing you need to look if it’s expensive, and I presume that you are talking about lead generation, but what I just said why not try to double up your conversion rate at your end rather than try to squeeze in Google Ads?
Because you're going to get less traffic and if your competitors are bidding very aggressively, they are going to win. So have a think on how you can improve your conversion rate by offering a great deal, an offer which your customers can’t refuse, and you take your conversion rate from 10% to 20% or 20% to 30% and so on, and your acquisition cost will automatically come down.
