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Dynamic remarketing enables you to display ads to individuals who have previously used your mobile app or visited your store. Learn how to set up dynamic remarketing in Google Ads.
How to set up dynamic remarketing in Google Ads and how to choose the category. Good question. Dynamic remarketing is mostly used for e-commerce websites or stores. If I were to go to a website and saw a particular product, like an iPhone, then that product ad is going to follow me on the Internet to remind me to buy it again if I abandoned the shopping cart or did not buy or did not convert on my last visit. Most accounts which we audit the remarketing campaigns are not set up the right way. They leave a lot of cash on the table for their competitors to swipe from them from there under their noses because you've got to have a multi-touch marketing campaign. And what I mean by that, is if someone goes to Google, YouTube, Facebook, Instagram, LinkedIn, wherever or on the Google Display Network, your ads should be in front of that audience. So a lot of our budget for our campaigns is spent on remarketing to keep pushing them further down the funnel. Don't expect instant conversions.
