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Wondering how to set up Google Ads for multiple locations? Are you an online brand seeking to entice clients from various areas? Or perhaps you're a fast-paced, expanding business with franchises in numerous locations. Improving your advertising campaigns for a range of places can help boost your reach.
Running a Google Ads for a clinical business, which has branches in five different locations, Okay. My question is, should I create a single campaign and add all five city locations at the campaign level or create location-based ad groups? Or should I create a campaign for each location which is effective and best practice, if we create five campaigns for five locations? Aren't we competitive to each other? Since we use similar keywords across all campaigns?
Okay. You cannot set the location at the ad group level. It has to be on the campaign level, so you can't do that. First of all, should I create five campaigns for each city or each location? I would say yes because one city or location might be bigger than the other ones, so it's going to eat up a lot more budget, or possibly all the budget and the other ones won't get a look in.
So keep separate all of them. And also when you have got these multi-location campaigns, the budget or the accounting might be different as well. So then it's much easier if you keep them separate and then they keep that naming convention in such a way that you can filter out location one, location two, location three and quickly see how much have you spent on each and also what are the results from each location.
We also have some companies where each location has got its own marketing budget and cost centres. So in that case, we will have a separate account. They will not compete with each other because they are in different locations. So location one will not compete with location two, two will not compete with three, and so on.
