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I'm running a jacket brand in the USA and ran different keywords. One keyword quality score is eight and CTR is great but spend too much with no sales. So should I keep running it? No, I wouldn't. So we have a threshold, we have a limit. If a keyword has been this much, going to pause it if it hasn't performed or if it hasn't given us the results because it's going to keep on spending it.
And all the other keywords in that same ad group is not going to get a look in and you're going to keep on wasting money. So you got to be ruthless and then think creatively, think outside the box. How can I get more long tail keywords which have got that intent or the buying intent in those search terms, run dynamic search ads that will give you some really good options as well as how to improve the number of keywords in your account.
